Growth Audit: A Marketing Audit with a 90-Day Roadmap
Find out exactly where your marketing is leaking, and what to fix first.
From $3.5k · credited toward a retainer
What is a marketing audit?
A marketing audit is a structured review of how a business wins customers. My Growth Audit checks your ad accounts, analytics and tracking, the funnel from click to customer, and the CRM, then ranks what to fix. It takes two to three weeks and ends in a 90-day roadmap your team, agency or Croes Ave can execute.
Merrick Lee Jr. is a strategic growth advisor based in New York City, and the founder of Croes Ave, a digital marketing agency he started in 2014. He works with established, owner-led and PE-backed service brands across New York City and the US.
Do you need a marketing audit (Growth Audit)?
Signs it's the right fit for an established, owner-led or PE-backed service brand.
- You're spending on ads but can't say which channel actually drives revenue
- Leads come in, but too few turn into booked jobs or clients
- Your agency sends reports, and you're not sure what they mean
- Tracking, GA4 or the CRM was set up years ago and nobody trusts the numbers
- You want a senior second opinion before raising or cutting budget
What's included in the Growth Audit?
Ad account reviews
Google Ads and Meta: structure, spend, targeting, creative and wasted budget
Analytics and tracking check
GA4, conversion tracking and attribution, so the numbers can be trusted
Funnel review
Landing pages, forms, follow-up and conversion rates from click to customer
CRM review
Lead handling, pipeline stages and email automation
90-day roadmap
A prioritized plan with owners, budget guidance and KPIs
Walkthrough call
We go through findings and the roadmap with your team
How does the Growth Audit work?
What do you walk away with?
- A clear picture of what's working, what isn't and why
- A ranked list of fixes, quick wins first
- A 90-day roadmap your team or agency can execute
- Confidence in your numbers before you change budget
Next step: Advisory Retainer
If you move to an Advisory Retainer within 30 days, the full audit fee is credited toward it. The roadmap becomes the plan we run together.
Where Croes Ave comes in
Want the fixes built for you? Croes Ave, my New York City agency since 2014, can implement the roadmap: paid search, paid social, email automation and conversion pages. It's scoped and priced separately, and you're free to use your own team.
Results
Results from Croes Ave clients
What we ran: Google Paid Search + conversion tracking into intake.
Paid Search campaigns with intake tracked end to end. Over the last 90 days, Paid Search sessions converted to key events at 36.8% — up 44% vs the prior 90 days.
Father's Day brunch campaign on Meta that packed the room for pennies per guest.
“If I have any kind of a problem, any kind of an issue, I call and he picks up — or he calls me right back.”Harry Sgantzos · Owner, Clark's Diner
Growth Audit questions
What is included in a marketing audit?
My growth marketing audit covers Google Ads and Meta accounts, GA4 and conversion tracking, landing pages and forms, lead follow-up, the CRM and email automation. You get written findings, a ranked list of fixes, a 90-day roadmap and a walkthrough call with your team.
How long does a marketing audit take?
Two to three weeks from the day I have access to your accounts. Week one is access and intake, the review runs through week three, and it ends with the roadmap walkthrough.
How much does a marketing audit cost?
My growth marketing audit starts at $3.5k as a fixed fee agreed upfront. The final price depends on how many channels and locations are in scope. The full fee is credited if you start an Advisory Retainer within 30 days.
Do you fix things during the audit?
No. The audit is diagnosis and a plan. Fixes happen afterward, by your team, your agency or Croes Ave.
What if I already have a marketing agency?
That's common. The audit gives you an independent view and a plan you can hold your agency to.
Do you work with tree care or lawn care companies?
No. Because of my exclusive partnership with Almstead, I don't take on tree care, lawn care or landscaping clients. If that's your industry, Almstead is in great hands.
Ready to start with a Growth Audit?
Book a 30-minute fit call. If it's not the right fit, I'll tell you what is.
Prefer to send a message? Open the contact form
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