Lessons on growth, marketing and AI
Notes from real conversations with clients and partners: what's working, what isn't, and what to do next. Written in plain language, for owners and leadership teams who want growth they can measure.
AI Website Redesign: How to Rebuild Faster Without Losing SEO
AI can cut weeks off a website rebuild. Here's the process I used on my own site, and the human checks that keep your SEO intact.
Speed to Lead: Why Lead Follow-Up Is the Real Growth Problem
Most owners ask for more leads. Most of the time, the faster win is answering the ones you already have. Here's how to find where your follow-up leaks.
CRM Automation for Service Businesses: Close the Gaps Before You Buy New Tools
Most service businesses don't need another tool. They need the CRM they already pay for to route, tag and report on every lead. Here's where to start.
AI Search Visibility: How to Get Found in ChatGPT, Perplexity and Google AI
AI assistants are a new way customers find businesses. Treat them as a channel to measure and build, not a reason to panic or abandon Google.
Paid Search Attribution: Platform Conversions vs. Real Customers
Your ad platform says it's working. Your revenue says otherwise. Here's how to connect clicks to real customers and judge paid search on what it actually earns.
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