Ways to work together

A plan you can trust, and someone who owns it

If you're spending on marketing and still can't say what's working, that's the problem I take on. You get a clear plan, honest numbers, and someone accountable for growth.

Merrick Lee presenting on stage with a slide clicker
Ways to work together

Start with the problem in front of you

Nobody trusts the numbers, the leadership team isn't aligned, or nobody owns the plan. Each offer below is scoped to that.

The deposit is always 30% of the engagement price. The amounts on each card are 30% of the starting price. If the final scoped price is different, the deposit is adjusted to 30% of that price, and the deposit is credited toward that price.

01

Growth Audit

For the owner who is spending on ads and still can't say what is working. I look at the ads, the analytics, the funnel, and the CRM. You walk away knowing what's leaking, what's working, and what to do in the next 90 days. It takes 2–3 weeks. If you move to an Advisory Retainer within 30 days, the fee is credited toward it.

From $3,50030% deposit to start: $1,050

Online booking coming soon

Deposits are fully refundable within 72 hours of booking if work hasn't begun. After that, they're non-refundable but can be applied to a rescheduled engagement within 6 months. If I need to cancel, you'll get a full refund.

See what's in the marketing audit →
02

Strategy Workshop

For a leadership team that isn't aligned on where growth should come from. In half a day or a full day, in New York City or remote, we settle positioning, channel mix, budget, and KPIs. You leave with a written plan everyone agreed to, within five business days.

From $5,00030% deposit to start: $1,500

Online booking coming soon

Deposits are fully refundable within 72 hours of booking if work hasn't begun. After that, they're non-refundable but can be applied to a rescheduled engagement within 6 months. If I need to cancel, you'll get a full refund.

See the strategy workshop →
03

Advisory Retainer

For a company that has an agency or a junior marketer, and no senior person on the numbers each month. You get two strategy calls a month, a KPI review, and someone holding agencies and vendors to the plan. Your team, your agency, or Croes Ave does the work.

From $3,000/mo30% deposit to start: $900, first month

Online booking coming soon

Deposits are fully refundable within 72 hours of booking if work hasn't begun. After that, they're non-refundable but can be applied to a rescheduled engagement within 6 months. If I need to cancel, you'll get a full refund.

See the advisory retainer →
04

Fractional CMO

For an owner-led or PE-backed company that needs someone accountable for growth, without hiring a full-time executive. I own the plan, the budget, the team, and the agencies, one to two days a week, and the reporting is something a board can read.

From $8,000/mo30% deposit to start: $2,400, first month

Online booking coming soon

Deposits are fully refundable within 72 hours of booking if work hasn't begun. After that, they're non-refundable but can be applied to a rescheduled engagement within 6 months. If I need to cancel, you'll get a full refund.

See fractional CMO services →

A note on fit: because of my exclusive partnership with Almstead, I don't take on tree care, lawn care or landscaping clients. If that's your industry, Almstead is in great hands.

Where to start

Pick the offer that matches the problem

The same three signs I use on the homepage.

  • Nobody trusts the numbers? Start with a marketing audit.
  • Leadership isn't aligned? Start with a strategy workshop.
  • Need someone to own it? Bring on an advisory retainer or a fractional CMO.
Scope

What you walk away with

Growth Audit

Google Ads and Meta, GA4 and tracking, the funnel, and CRM follow-up. Two to three weeks, a walkthrough, and a 90-day roadmap.

Strategy Workshop

Pre-workshop intake, positioning, channel mix, budget and KPIs, a written plan within five business days, and a follow-up call.

Advisory Retainer

Two strategy calls a month, a KPI review, agency and vendor oversight, and a quarterly plan refresh. Advice only.

Fractional CMO

One to two days a week. The plan, the budget, the team and the agencies, plus reporting a board or operating partner can read.

The monthly amounts are starting rates. On a retainer or a Fractional CMO engagement, the figure on the card is 30% of the first month at that starting price. The deposit is always 30% of the engagement price, and it is adjusted if the final scoped price is different.

FAQ

Questions

What do the four offers start at?

A Growth Audit starts at $3.5k. A Strategy Workshop starts at $5,000. An Advisory Retainer starts at $3k a month with a three-month minimum. A Fractional CMO engagement starts at $8k a month for one to two days a week, with a 90-day minimum.

How does the 30% deposit work?

The deposit is always 30% of the engagement price. The amounts on each offer are 30% of the starting price: $1,050 for a Growth Audit, $1,500 for a Strategy Workshop, $900 for the first month of an Advisory Retainer, and $2,400 for the first month of a Fractional CMO. If the final scoped price is different, the deposit is adjusted to 30% of that price. The deposit is credited toward the engagement. Online booking is coming soon, so the reserve buttons on this page are inactive. Book a 30-minute fit call and I'll scope it with you.

What is the deposit refund policy?

Deposits are fully refundable within 72 hours of booking if work hasn't begun. After that, they're non-refundable but can be applied to a rescheduled engagement within 6 months. If I need to cancel, you'll get a full refund.

How do I reserve a spot today?

Online booking is coming soon. The reserve buttons on this page are inactive, and they stay that way until a payment link is added. Book a 30-minute fit call, or send a message through the contact form, and I'll tell you whether I'm the right fit.

Is the Growth Audit fee credited toward a retainer?

Yes. The full audit fee is credited if you start an Advisory Retainer within 30 days. The final audit price depends on how many channels and locations are in scope.

Do you work with tree care or lawn care companies?

No. Because of my exclusive partnership with Almstead, I don't take on tree care, lawn care or landscaping clients. If that's your industry, Almstead is in great hands.

Want me to scope it with you?

Book a 30-minute fit call. If it's not the right fit, I'll tell you what is. Online booking is coming soon.

Prefer to send a message?